Title of the tool

The Brand book

Language of the tool


Short description

The Kiwanis brand reflects our organization’s traditions and its time-tested mission. At the same time, it’s the latest statement of who we are. 


The Kiwanis brand book includes information about fonts, colors, messaging and production.


Table of content:

  • History
  • Elevator Speech
  • Motto
  • Mission
  • Positioning & Vision
  • Brand Promise
  • Key Messages
  • Audience Profiles
  • Logo
  • Colors
  • Typography
  • Photography

Target group

☑ All Kiwanis Members

☑ Kiwanis Club Leadership

☑ Kiwanis District/Nation Leadership

☑ Kiwanis Division Leadership

☑ Kiwanis Europe Leadership 

☑ Kiwanis Trainers & Experts

Category of the tool

☑ Branding, Marketing, Communication

Tool topics

☑ Branding

Tool types

☑ Logo’s, graphics, templates
☑ Manual

Documentation and materials

Behind the tool

Kiwanis International – Corporate Office Indianapolis

The tool was created by

Dep. Communications