Title of the tool

The Brand book

Language of the tool

English

Short description

The Kiwanis brand reflects our organization’s traditions and its time-tested mission. At the same time, it’s the latest statement of who we are. 

Aim(s)

The Kiwanis brand book includes information about fonts, colors, messaging and production.

Description

Table of content:

  • History
  • Elevator Speech
  • Motto
  • Mission
  • Positioning & Vision
  • Brand Promise
  • Key Messages
  • Audience Profiles
  • Logo
  • Colors
  • Typography
  • Photography

Target group

☑ All Kiwanis Members

☑ Kiwanis Club Leadership

☑ Kiwanis District/Nation Leadership

☑ Kiwanis Division Leadership

☑ Kiwanis Europe Leadership 

☑ Kiwanis Trainers & Experts

Category of the tool

☑ Branding, Marketing, Communication

Tool topics

☑ Branding

Tool types

☑ Logo’s, graphics, templates
☑ Manual

Documentation and materials

Behind the tool

Kiwanis International – Corporate Office Indianapolis

The tool was created by

Dep. Communications