Title of the tool

BRANDING

Short description

What is branding? 

Why is it important?

Language of the tool

English
 

Aim(s)

Understanding of the basics of branding and its impact on public awareness.

Description

Learn why and how correct branding can enhance the name and fame of a club, a division, district… up to worldwide recognition.

Target group

☑ Kiwanis Club Leadership

☑ Kiwanis District/Nation Leadership

☑ Kiwanis Division Leadership

☑ Kiwanis Europe Leadership

☑ Kiwanis Trainers & Experts

Needed materials

PC, PowerPoint

Duration & training process

1 hour presentation

Additional information about the tool

This presentation was delivered at the PR Coordinators’ training of Kiwanis International – European Federation.

Category of the tool

☑ Training, Skills & Leadership Development
☑ Branding, Marketing, Communication

Tool topics

☑ Branding

Tool types

This presentation goes together with the Brand Book

Documentation and materials

– 

Behind the tool

Kiwanis International in cooperation with the European Office in Ghent.

The tool was created by

Dep. Communication