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Title of the tool
BRANDING
Short description
What is branding?
Why is it important?
Language of the tool
English
Aim(s)
Understanding of the basics of branding and its impact on public awareness.
Description
Learn why and how correct branding can enhance the name and fame of a club, a division, district… up to worldwide recognition.
Target group
☑ Kiwanis Club Leadership
☑ Kiwanis District/Nation Leadership
☑ Kiwanis Division Leadership
☑ Kiwanis Europe Leadership
☑ Kiwanis Trainers & Experts
Needed materials
PC, PowerPoint
Duration & training process
1 hour presentation
Additional information about the tool
This presentation was delivered at the PR Coordinators’ training of Kiwanis International – European Federation.
Category of the tool
☑ Training, Skills & Leadership Development
☑ Branding, Marketing, Communication
Tool topics
☑ Branding
Documentation and materials
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Behind the tool
Kiwanis International in cooperation with the European Office in Ghent.
The tool was created by
Dep. Communication